OPTICAL COLLECTION

Polaroid launches its new eyewear collection

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LIFE AT ITS BEST

Polaroid wants to see how you’re living life at its best.

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POLAROID WITH A TWIST

The Twist collection, designed to change
the way you view sunglasses.

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ALWAYS POLARIZED

Instant Experience. Without Glare.

Welcome to a world where we get rid of glare and enable you to see more. More of the unexpected, human warmth, and the special moments of everyday life. From finding the tiniest details that makes the difference to finding stories about people who express themselves freely, capturing a slice of life.

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THE RAINBOW COLLECTION

What is at the end of the Rainbow?

Polaroid, thanks to the original polarized lenses, was founded in 1937 with the goal of making colors and details more accessible to all. Since then, Polaroid has always remained faithful to these principles. Since its origins, the brand has enhanced the color as part of its DNA by inserting the iconic rainbow inside the logo, then over the years has been reinterpreted in many different ways.

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