SPRING SUMMER 2018 COLLECTION
STYLE & COLOR FOR THE NEW POLAROID EYEWEAR
The new Spring/Summer 2018 POLAROID EYEWEAR collection is an explosion of colors and shapes. Pop inspirations, combined with contemporary styling and a perfect mix of playful hues, are all watchwords to describe the new collection of sunglasses and optical frames.
Blending technology with design, the new POLAROID glasses bring beauty to all, while protecting their eyes from UV rays, thanks to polarized lenses.
The leitmotifs of the brand’s collections are an inspired blend of different materials, such as metal and injection-molded plastic, and the use of fluorescent colors for the sporty, minimalist styles of the easy-to-wear line, perfectly reflecting the latest fashion trends.
Always at the forefront of innovation, Polaroid’s collections are the result of constant stylistic research, which, for this spring/summer season, translates into the new 2.0 polarized lens, which will be available in several SS18 models. This new, thicker and stronger lens provides a further improved distortion-free visual experience and allows for a wider array of lens colors.
The pixel detail, Polaroid’s iconic signature element and a great source of inspiration – with its lively pattern and colors – is showcased as a dedicated textured design effect on the temples, and as an exclusive detail adorning the front.
A sporty attitude describes these wraparound sunglasses which are characterized by the soft, texturized rubber-effect on the temples in the design of POLAROID’s signature pixel pattern. Mirrored lenses and bright hues highlight the glasses’ fresh, vibrant vibe.
Offered in matte black with gray rubber details and gray lenses, matte black with fluorescent green rubber details and green multi-layer lenses, matte black with tone-on-tone rubber details and gold multi-layer lenses, matte black with tone-on-tone rubber details and red multi-layer lenses and matte white with fluorescent yellow rubber details and gold multi-layer lenses.
These retro-inspired unisex sunglasses boast fashion-forward mirrored lenses, for a contemporary yet vintage look and feel. The new sunglasses and optical frames feature a unique mix of materials between the polycarbonate front and the steel temples, enhanced by original color combinations, for an eye-catching result.
The sunglasses come with the new, thicker and stronger 2.0 lens which provides an improved distortion-free visual experience and allows for a wider array of lens colors.