OPTICAL COLLECTION

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Polaroid Eyewear, inventor of the original polarized lenses and a brand that, for over 75 years, has been a symbol of pop culture for millions of people throughout the world, launches its revolutionary new optical frames collection, putting the brand once again at the cutting edge of style.

Affordable design is the buzz word for the collection’s unprecedented concept: design-led eyewear for everyone at unbeatable value for the price.

 

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Rounded, square, rectangular and the more feminine cat-eye shapes are the basis for five different conceptual approaches. The rounded silhouette, in particular, most clearly emphasizes the various designs, in line with Polaroid's mission: to bring beauty to everyone's face, whilst allowing for our differing tastes, styles and features.

 

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