LIFE AT ITS BEST

Join our new Summer activity!

 

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Are you living summer at its best? Polaroid sure is! Our polychromatic Pixel pop-up has become a vibrant hub of fun complete with photo booths, ice cream, giveaways, DJs and, of course, Polaroid Eyewear! Where did we go this Summer? #YOULLSEE

 

Since the beginning of Summer our Pixel touched some of the most amazing locations in Europe. Summerburst festival in Stockholm was the first stop: an energetic, electrifying start to load up on great music for our Summer soundtrack!

Next stop was Plaza del Callao, in the beating heart of Madrid. Our hub was right in the middle of the square but if you looked up you could see something different…on top of a building we set a giant pair of Polaroid Twist, to offer people a new (polarized!) view of Madrid skyline.

Passing from Paris to let you enjoy the Eurocup at the feet of the Tour Eiffel, we then moved to London, bringing a shock of colour on the South Bank. And we brought a surprise with us.

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We wanted to see how our fans were living life at its best. By sharing their pictures with the hashtag #YOULLSEE our fans got the chance to be featured on Piccadilly Circus super famous digital billboard! Did you share yours?

Final stop Italy, Riccione Aquafan. We couldn’t let Summer pass by without splashing around a bit! So there we were with our Pixel, and between foam parties and water slides we sure have some vibrant pictures of this holidays.

Our wonderful tour is over for this year, but don’t let that stop you. Leave it to your Polaroid sunglasses to protect your eyes, and continue living life at its best!

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