ANUSHKA SHARMA FOR POLAROID EYEWEAR
On the occasion of Women’s Day, Polaroid Eyewear, the inventor of the original polarized lenses and symbol of pop culture for millions of people around the world, is pleased to announce the leading Bollywood actress Anushka Sharma as its ambassador for the 2017 campaign.
We are launching this brand campaign with Anushka on Women’s Day introducing a fresh, strong perspective of self-confidence that personifies the woman of today. With her modern and edgy attitude, Anushka Sharma perfectly embodies the pop and innovative spirit of the brand.
She is an epitome of youth and style for the India. We wanted a celebrity endorser who is real, relatable and represent the dynamism of our consumer and she fits the role perfectly. We look forward to this exciting journey with Anushka.
Anushka Sharma adds "I am happy to be the ambassador for such a renowned brand as Polaroid, which is synonymous with being stylish and cool at the same time. I have a personal sense of style which is comfortable and chic and I feel the philosophy of the brand is similar. As the campaign launches on Women’s Day, I salute the power of women across the globe. It really feels wonderful to be associated with a brand that has a legacy of 80 years"