FALL WINTER 2017 COLLECTION
DESIGN & RESEARCH FOR THE NEW ‘POP’ GLASSES
Featuring new shapes and rich colors, the new Fall/Winter Collection is a symbol of pop culture for millions of people around the world. The new glasses stand out with their contemporary design and playful color combinations. Style, color and technology are Polaroid’s three watchwords, in line with the brand’s mission: to bring beauty to all, while protecting their eyes from UV rays, thanks to polarized lenses.
Conceived and designed at the Safilo Design Studio in Milan, the new collections are the result of constant design research and experimentation, which, for the next season, translate into feminine ultra-lightweight metal shapes and pastel hues for the women’s models, and pure, essential lines and sophisticated nuances for the men’s glasses.
The pixel detail, Polaroid’s iconic signature element and a great source of inspiration, thanks to its lively pattern and colors, is showcased on the lens and internally on the temple tips.
PLD 6036/S & PLD 6035/S sunglasses - PLD D328 optical frame
Perfectly reflecting Polaroid’s DNA, the new eyewear models convey a pop attitude with their bright touches of color on the temples of the optical frames and a slight flash-effect on the lenses of the sunglasses, color matched with an arrow detail on the initial part of the frame.
PLD 4057/ S sunglasses
The sophisticated construction of these sunglasses is highlighted by a sleek metal structure that is visible through the lenses. This feminine ultra-slim metal model comes in tones of gold with shaded gray lenses, black with gray lenses, light gold with purple lenses, and ruthenium with mirrored gray lenses.
PLD 2055/S sunglasses
A thin metal bar running along the upper front profile defines these sunglasses. The bar, color matched with the silver, black, gold or bronze frame, and the unique texture of the pixel detail on the initial part of the temple, lends a sophisticated urban look to the collection.