SPRING SUMMER 2018 CAMPAIGN
Måns has come to realize that his recent behavior was not entirely okay and has decided to make his own commercials. He really loves Polaroid and wants to help “spread the word”.
Måns sets up a meeting with Polaroid’s PR team and apologizes for his recent behavior. He says that he REALLY loves Polaroid – and that he has produced (and paid for) his own videos. We understand that Måns has paid for the films himself as he likes Polaroid that much. The PR team is grateful and impressed by his heartfelt gesture.
Måns shows his self-produced film - which are clever, creative and funny - to the Polaroid team … but the film is totally wrong for various reasons and Måns is given feedback. He goes home and makes a new film. And comes back, shows it … and gets sent home again.
Wraparound sunglasses with a sporty attitude PLD 2064/S are characterized by the soft, texturized rubber-effect on the temples in the design of POLAROID’s signature pixel pattern. Mirrored lenses and bright hues highlight the glasses’ fresh, vibrant vibe.
Offered in matte black with gray rubber details and gray lenses, matte black with fluorescent green rubber details and green multi-layer lenses, matte black with tone-on-tone rubber details and gold multi-layer lenses, matte black with tone-on-tone rubber details and red multi-layer lenses and matte white with fluorescent yellow rubber details and gold multi-layer lenses.
Retro-inspired unisex sunglasses PLD 6039/S boast fashion-forward mirrored lenses, for a contemporary yet vintage look and feel. The new sunglasses and optical frames feature a unique mix of materials between the polycarbonate front and the steel temples, enhanced by original color combinations, for an eye-catching result.
The sunglasses come with the new, thicker and stronger 2.0 lens which provides an improved distortion-free visual experience and allows for a wider array of lens colors.
Måns was left without Polaroid: now he is back again producing his own commercials to spread the word.
He REALLY loves Polaroid, so he set up a meeting to show his creations
All films start out with a brief intro by Måns to the PR team – which tells us how much he loves the product.
Take a look yourself!