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Our approach to sustainability
We love a colorful life and any color you can imagine comes from nature.
We are committed to making the world more and more colorful thanks to Polaroid’s Sustainable Choice.
We’ve already come a long way but there’s still a long road ahead of us on this journey towards a brighter future that we started in 2021 by making our optical collection more sustainable thanks to the use of bio-based materials and recycled materials.
A small gesture means a lot and makes a difference.
Why don’t we make it together?
DISCOVER MORE ABOUT THE MATERIALS THAT CHARACTERIZE OUR GLASSES *
ACETATE RENEW
A special material which partially includes at least 43% bio-based content obtained from cellulose derived from wood pulp, and at least 27% certified* recycled content made out of hard-to-recycle mixed plastic waste diverted from the environment.
*The percentage of recycled content is ISCC PLUS certified through a mass balance allocation process.
BIO POLYAMIDE
It’s a bio-based plastic made from over 45% of material derived from renewable resources: specifically castor oil.
Using bio-based polyamide instead of traditional polyamide which derived from petroleum, helps to limits the extraction of petroleum and the related emissions.
RECYCLED METAL
Polaroid’s sustainable styles also features recycled metal. The use of recycled metal allows to remove metal waste from the environment while limiting air pollution derived from the extraction and mining of new virgin metal.
Our recycled metal contains at least 70% certified recycled content.
RECYCLED POLYCARBONATE
This special recycled plastic is made with at least 95% certified recycled content made out plastic waste that otherwise would be disposed in landfills and on the environment.
TRITAN™️ RENEW
Is a high-performance BPA-free plastic made with 50% certified recycled
content made out of hard-to-recycle mixed plastic waste diverted from
the environment, thanks to a revolutionary technology that transforms
waste into durable and safe plastic.
*The percentage of recycled content is ISCC PLUS certified through a mass balance allocation process.
BIO RUBBER
This comfortable, flexible and durable material is a bio-based thermoplastic elastomer composed of over 30% renewable resources like castor oil seeds.
*the name of the material written on the frame is the main material of the glasses.